MARKOTS provides direct mail, direct-to-door and email marketing solutions for tax preparation businesses.
Early bird specials include free email marketing to match print advertsing campaigns. For details go to:
We get asked a lot whether a particular direct mail campaign should be targeted to a specific list of names and addresses purchased according to certain demographic criteria, or if blanketing an area may be a better option?
Of course a lot depends on individual circumstances; however we at MARKOTS believe that you should start by thinking whether saturation may fulfil the objective before moving into pricier targeted options. Saturating a local area is a cost-effective way of doing direct mail and you can still have limited targeting ability like suppressing apartments or/and businesses if you are not interested in targeting them. And you can still do limited demographic targeting like picking postal routes with higher income or certain median age and still be saturating the area. The price for doing a 4x6 postcard is 28 cents/pc including design, print, address, mail with standard postage paid.