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March 23, 2008

Small or Big Ad Agency?

http://www.marketingprofs.com/ea/qst_question.asp?qstID=7379

Can a big company "act small"?

Why should a big company use a smaller size marketing organization?

Read this:

http://blogs.mediapost.com/spin/?p=1212

March 14, 2008

Silver Lining in a Recession?

Take a look at this:

http://vestpocketconsultant.entrepreneur.com/2008/03/10/the-recessions-silver-lining/

March 11, 2008

Marketing in a Down Market

"Unsolicited Advice" in Forbes.com by Marc E. Babej and Tim Pollak has some good practical advice on marketing in a slow economy.

Marketing In A Down Market

http://www.forbes.com/opinions/2008/01/25/unsolicited-advice-recession-oped_meb_0125unsolicited.html

March 10, 2008

Recession-Proof Marketing Strategies

With the overall economic environment in everybody's mind, we recommend the following that appeared in the www.Entrepreneur.com

The Hottest Marketing Trends for 2008 Excellent article by Kim T. Gordon written at the end of 2007 almost foreseeing the environment we are in right now.
http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article188282.html
And Brad Sugars gives his answer to a reader to the following question:
Given the economic state and the recession outlook, what advice would you give a first timer business owner?https://www.entrepreneur.com/ask/answer6045.html